TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair, Joseph F., Jr.
AU  - McDaniel, Carl.
TI  - Mktg 2.0
SN  - 9780324659801 (student edition pkg)
PY  - 2008///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Marketing
KW  - Local
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -