Lamb, Charles W. creator Hair, Joseph F., Jr. McDaniel, Carl. text ohu Mason, OH South-Western, Cengage Learning 2008 2nd ed. monographic eng

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x, 326, [38] p. ill. 28 cm. Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. Includes bibliographical references and index. Marketing Marketing research 9780324659801 (student edition pkg) 9780324586510 (se bk. only) 9780324586527 (instructor edition pkg) 9780324586497 (ie bk. only) 2007943568 DLC 071219 20200403094000.0 306900