Lamb, Charles W. <br/><br/>
Mktg 2.0 
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. 
 - 2nd ed. 
 - Mason, OH  South-Western, Cengage Learning  2008. 
 - x, 326, [38] p.  ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324659801 (student edition pkg) 9780324586510 (se bk. only) 9780324586527 (instructor edition pkg) 9780324586497 (ie bk. only) 
<br/><br/><label>LCCN: </label>2007943568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research