00633nam a2200193Ia 450000100070000000500170000700800410002402000180006502000220008305000260010510000280013124500640015925000120022326000300023530000590026550400510032465000300037570000340040530688920160527185433.0090611s2011    njua     b    001 0 eng d  a9786074815283  a0470087021 (hbk.)00aHF5415.2b.M3825 20111 aMcDaniel, Carl D.2LEMB10aInvestigacion de mercadoscCarl McDaniel, Jr., Roger Gates.  a8th ed.  aMéxicobCengagecc2011.  a694 (A1-A46,G1-G9,I1-I11) p.bill. (some col.)c26 cm.  aIncludes bibliographical references and index. 0aMarketing research2Local1 aGates, Roger H.d1942-2Local