McDaniel, Carl D. <br/><br/>
Investigacion de mercados 
Carl McDaniel, Jr., Roger Gates. 
 - 8th ed. 
 - México  Cengage  c2011. 
 - 694 (A1-A46,G1-G9,I1-I11) p.  ill. (some col.)  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786074815283 0470087021 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3825 2011