TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Marketing de servicios: conceptos, estrategias y casos
SN  - 9786074816334
AV  - HD9980.5 .H64418 2012
U1  - 658.8 
PY  - 2011///
CY  - México
PB  - South-Western
KW  - Service industries
KW  - Marketing
KW  - Local
ER  -