Marketing de servicios
conceptos, estrategias y casos
Services marketing, concepts, strategies & cases. Spanish
Hoffman, K. Douglas.
creator
Bateson, John E. G.
text
mx
México
South-Western
2011
2012
4th ed.
monographic
spa
xviii, 443 p. ill. 27 cm.
K. Douglas Hoffman, John E. G. Bateson ; traducción : Guadalupe Meza Staines, Martha E. Mauri Hernández.
Service industries
Marketing
HD9980.5 .H64418 2012
658.8 H6991s4 E
9786074816334
120209
20160527185433.0
306887