00821nam a2200217Ia 4500 306887 20160527185433.0 120209s2012 mx a 000 0 spa 9786074816334 HD9980.5 .H64418 2012 658.8 H6991s4 E Hoffman, K. Douglas. 235597 Local Services marketing, concepts, strategies & cases. Spanish Marketing de servicios conceptos, estrategias y casos K. Douglas Hoffman, John E. G. Bateson ; traducción : Guadalupe Meza Staines, Martha E. Mauri Hernández. 4th ed. México South-Western 2011. xviii, 443 p. ill. 27 cm. eigm 04/2012 Service industries Marketing. 168847 Local Bateson, John E. G. 58605 Local 225208 225208 0 0 lc 0 HD_9980_500000000000000__H64418_2012 0 mbl 85552 12 12 20 2016-05-27 UNIVERSITY BOOKS, INC. 40.00 491327 0 HD9980.5 .H64418 2012 50000003211488 2016-05-27 00:00:00 r:306887 6 0 0 ddc 0 658_800000000000000_H6991S4_E 0 evl 85557 10 10 1 2016-05-27 Univ. Books 40.00 514841 0 658.8 H6991s4 E 80000002498908 2016-05-27 00:00:00 r:306887 z:Presup. 2012-13 6