Hoffman, K. Douglas. <br/><br/>
Marketing de servicios  conceptos, estrategias y casos 
K. Douglas Hoffman, John E. G. Bateson ; traducción : Guadalupe Meza Staines, Martha E. Mauri Hernández. 
 - 4th ed. 
 - México  South-Western  2011. 
 - xviii, 443 p.  ill.  27 cm. 
<br/><br/><label>ISBN: </label>9786074816334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .H64418 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8  / H6991s4 E