@book{225195,
	author = {Hair, Joseph F., Jr. and Bush, Robert P.},
	title = {Investigación de mercados},
	publisher = {McGraw-Hill Irwin},
	year = {c2010.},
	address = {México},
	edition = {4a ed.},
	note = {Traducción de:Marketing research : in a digital information environment/McGraw-Hill Irwin, c2009.}
}