Hayes, David K. creator Miller, Allisha. text bibliography nju Hoboken, N.J Wiley c2011 2011 monographic eng

print

xvi, 512 p. ill. 24 cm. "This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices."--Provided by publisher. "This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful."--Provided by publisher. Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business. David K. Hayes, Allisha A. Miller. Includes bibliographical references and index. Hospitality industry Management Hospitality industry Economic aspects TX911.3.M27 H395 2011 647.94068/1 9780470393086 (pbk.) 0470393084 (pbk.) 2010025496 DLC 100618 20160527185416.0 306748