02453nam a2200325Ia 4500 306748 20160527185416.0 100618s2011 njua b 001 0 eng 2010025496 GBB072692 9780470393086 (pbk.) 0470393084 (pbk.) (OCoLC)ocn567008045 DLC DLC YDX UKM BTCTA YDXCP CDX TTS DLC pcc TX911.3.M27 H395 2011 647.94068/1 22 Hayes, David K. 109045 Local Revenue management for the hospitality industry David K. Hayes, Allisha A. Miller. Hoboken, N.J. Wiley c2011. xvi, 512 p. ill. 24 cm. eigm 02/2012 Includes bibliographical references and index. Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business. "This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices."--Provided by publisher. "This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful."--Provided by publisher. Hospitality industry Management. 112472 Local Hospitality industry Economic aspects. 112472 Local Miller, Allisha. 253937 Local 225075 225075 0 0 lc 0 TX_911_300000000000000__M27_H395_2011 0 mbl 84678 12 12 20 2016-05-27 JOHN WILEY & SONS, INC 75.95 488554 0 TX911.3 .M27 H395 2011 50000003213369 2016-05-27 00:00:00 r:306748 6