Kotler, Philip, <br/><br/>
Fundamentos de marketing 
Philip Kotler, Gary Armstrong. 
 - 8a ed. 
 - México  Pearson/Edicación  2008. 
 - 122 p.  ill.  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789702611868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing