Hisrich, Robert D.

International entrepreneurship starting, developing, and managing a global venture Robert D. Hisrich. - 2nd ed. - Thousand Oaks SAGE Publications 2013. - p. cm.

Includes bibliographical references and index.

Importance of international entrepreneurship -- Globalization and the international environment -- Cultures and international entrepreneurship -- Developing the global business plan -- Selecting international business opportunities -- International legal concerns -- Alternative entry strategies -- The global monetary system -- Global marketing and R&D -- Global human resource management -- Implementing and managing a global entrepreneurial strategy -- Cases : -- Beijing Sammies -- Federal Express -- Fitz-Ritter Wine Estate -- Intelligent Leisure Solutions -- Logisys -- Mayu -- Motrada Ltd -- Parsek LLc -- Sedo.com -- TRIMo -- UniMed and EduMed.

9781452217390 (pbk. : acid-free paper)

2011033242


Entrepreneurship
International business enterprises--Case studies.
Entrepreneurship--Case studies.
International business enterprises

HB615 / .H576 2013

658/.049