TY  - BOOK
AU  - Rice,Ronald E.
AU  - Atkin,Charles K.
TI  - Public communication campaigns
SN  - 9781412987707 (pbk.)
AV  - HM1226 .P83 2013
U1  - 659 23
PY  - 2013///
CY  - Thousand Oaks
PB  - SAGE
KW  - Publicity
KW  - Local
KW  - Advocacy advertising
KW  - Public relations
KW  - Advertising, Public service
N1  - Includes bibliographical references and index
ER  -