Public communication campaigns
Rice, Ronald E.
Atkin, Charles K.
text
bibliography
cau
Thousand Oaks
SAGE
c2013
2013
4th ed.
monographic
eng
376 p. 23 cm.
editors, Ronald E. Rice, Charles K. Atkin.
Includes bibliographical references and index.
Publicity
Advocacy advertising
Public relations
Advertising, Public service
HM1226 .P83 2013
659
9781412987707 (pbk.)
2011048277
DLC
111128
20160527185403.0
306671