Public communication campaigns 
editors, Ronald E. Rice, Charles K. Atkin. 
 - 4th ed. 
 - Thousand Oaks  SAGE  c2013. 
 - 376 p.  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412987707 (pbk.) 
<br/><br/><label>LCCN: </label>2011048277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity<br/>Advocacy advertising<br/>Public relations<br/>Advertising, Public service.
<br/><br/><label>LC Class. No.: </label>HM1226  / .P83 2013 
<br/><br/><label>Dewey Class. No.: </label>659