02779nam a2200289Ia 4500 306650 20160527185401.0 110801s2012 caua b 001 0 eng 2011031260 9781412992503 (pbk. : acid-free paper) 1412992508 (pbk. : acid-free paper) (OCoLC)ocn711052197 DLC DLC YDX BTCTA YDXCP BWX IUL DLC pcc HF5718.3 .C365 2012 651.7/4 23 Canavor, Natalie 207123 Local Business writing in the digital age Natalie Canavor. Thousand Oaks, Calif. SAGE c2012. xiii, 303 p. ill. 24 cm. Includes bibliographical references and index. 1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: reÌ<U+0081>sumeÌ<U+0081>s and elevator speeches. "Business Writing for the Digital Age: A Student's Guide can be used as a core or supplementary text for business writing courses and across the Business and Management curriculum as a student aid to better writing. The text instructs business students how to write for the 21st century business environment in the style it demands: clearly, concisely, powerfully, and with individuality. It also addresses explicitly the digital realm of email, social networking, and social media strategies. The text gives writing teachers a complete structure for teaching business writing that they can adapt to their own preferences. It is also useful for professors who teach general business subjects and recognize a need to help their students write better--a need that is almost universally acknowledged. To serve these dual purposes, the book offers a flexible resource. Its lessons can be taught progressively, drawing on the assignments and discussion questions included. Or, teachers can choose to spend little class time explicitly on writing and instead, assign the book as independent study and evaluate writing progress as a component of regular assigned projects"-- Provided by publisher. eigm 03/2012 Business writing 67285 Local Business communication 67219 Local 224989 224989 0 0 lc 0 HF_5718_300000000000000__C365_2012 0 mbl 83951 12 12 20 2016-05-27 SAGE PUBLICATIONS, INC. 30.00 490831 0 HF5718.3 .C365 2012 50000003212403 2016-05-27 00:00:00 r:306650 6