TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing
SN  - 9780136107217
AV  - HF5415.13 .L5883 2011
U1  - 658.8 20
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Local
KW  - Management
KW  - Customer services
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -