00807nam a2200253Ia 4500001000700000003000600007005001700013008004100030020001800071040001800089050002700107082001400134100003500148245004900183250001700232260005200249300002500301504005100326650003500377650003400412650004000446650004200486700002500528306644OCoLC20160527185400.0120815e2011    njua   frb    001 0 eng    a9780136107217  aDLCcDLCdUBA00aHF5415.13b.L5883 201100a658.82201 aLovelock, Christopher H.2LEMB10aServices marketingcChristopher H. Lovelock.  a7 th ed. ed.  aUpper Saddle River, N.J.bPrentice Hallcc2011.  a626 p.bill.c25 cm.  aIncludes bibliographical references and index. 0aProfessionsxMarketing.2Local00aMarketingxManagement.2Local 0aCustomer servicesxMarketing2Local 0aService industriesxMarketing.2Local10aWirtz, Jochen2Local