Lovelock, Christopher H. <br/><br/>
Services marketing 
Christopher H. Lovelock. 
 - 7 th ed. ed. 
 - Upper Saddle River, N.J.  Prentice Hall  c2011. 
 - 626 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136107217 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Marketing--Management.<br/>Customer services--Marketing<br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L5883 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8