TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 9780324569407
AV  - HF5821 .O34 2012
U1  - 659.1 21
PY  - 2012///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Advertising
KW  - LEMB
KW  - Advertising media planning
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -