00986nam a2200313Ia 4500 306643 OCoLC 20160527185400.0 121029s2012 ohua b 001 0 eng 2008922770 GBA2-49879 9780324569407 DLC DLC UKM pcc PUXA HF5821 .O34 2012 659.1 O357a5 21 O'Guinn, Thomas C. 144600 Local Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 6th ed. Mason, Ohio Thomson/South-Western c2012. xlii, 726 p. col. ill. 28 cm. eigm 10/2012 Includes bibliographical references and indexes. Advertising 47734 LEMB Advertising media planning 49506 Local Allen, Chris T. 51006 Local Semenik, Richard J. 167843 Local 224982 224982 0 0 lc 0 HF_5821_000000000000000__O34_2012 0 mbl 83915 12 12 20 2016-05-27 LIBRERIA PUCPR 156.50 490821 4 2 HF5821 .O34 2012 50000003212742 2022-07-19 00:00:00 2022-07-11 r:306643 6