O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - 6th ed. 
 - Mason, Ohio  Thomson/South-Western  c2012. 
 - xlii, 726 p.  col. ill.  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780324569407 
<br/><br/><label>LCCN: </label>2008922770 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-49879 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5821  / .O34 2012 
<br/><br/><label>Dewey Class. No.: </label>659.1  / O357a5