00669nam a2200205Ia 450000100070000000500170000700800410002402000180006505000230008310000300010624500790013626000400021525000130025530000330026850400360030165000270033765000460036470000260041070000270043630664220160527185400.0100204s2011    nyua   fr     001 0 eng    a978007338098800aHF1416b.C375 201100aCateora, Philip R.2Local10aInternational marketingcPhilip R. Cateora, Mary C. Gilly, John L. Graham.  aNew YorkbMcGraw-Hill Irwincc2011.  a15th ed.  axxxiii, 622 p.bill.c27 cm.  aIncludes bibliographical index.00aExport Marketing2LEMB00aInternational business enterprises2Local00aGilly, Mary C.2Local00aGraham, John L.2Local