Cateora, Philip R. <br/><br/>
International marketing 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 15th ed. 
 - New York  McGraw-Hill Irwin  c2011. 
 - xxxiii, 622 p.  ill.  27 cm. 
<br/><br/>Includes bibliographical index. 
<br/><br/><label>ISBN: </label>9780073380988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing<br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF1416  / .C375 2011