Using qualitative research in advertising
strategies, techniques, and applications
Morrison, Margaret A.
text
bibliography
cau
Thousand Oaks, Calif
SAGE
c2012
2012
2nd ed.
monographic
eng
xv, 218 p. ill. 23 cm.
Margaret A. Morrison ... [et al.].
Includes bibliographical references and index.
Advertising
Research
Qualitative research
Marketing research
Methodology
HF5814 .U78 2012
659.1072
9781412987240 (pbk. : alk. paper)
1412987245 (pbk. : alk. paper)
2011024469
DLC
110610
20160527185348.0
306538