Using qualitative research in advertising  strategies, techniques, and applications 
Margaret A. Morrison ... [et al.]. 
 - 2nd ed. 
 - Thousand Oaks, Calif.  SAGE  c2012. 
 - xv, 218 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412987240 (pbk. : alk. paper) 1412987245 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2011024469 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.<br/>Qualitative research<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5814  / .U78 2012 
<br/><br/><label>Dewey Class. No.: </label>659.1072