TY  - BOOK
AU  - Brown,Stephen
AU  - Carson,David
AU  - Bell,Jim
TI  - Marketing apocalypse: eschatology, escapology and the illusion of the end
T2  - Routledge advances in management and business studies
SN  - 9780415173568
AV  - HF5415.122 M393 1997
U1  - 658.8 20
PY  - 1998///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Forecasting
KW  - Local
KW  - Twenty-first century
KW  - Forecasts
N1  - Includes bibliographical references and indexes
ER  -