Marketing apocalypse eschatology, escapology and the illusion of the end txt edited by Stephen Brown, Jim Bell and David Carson. - xvii, 291 p. ill. 24 cm. book - Routledge advances in management and business studies .

Includes bibliographical references and indexes.

9780415173568 0415148227 0415173566

96007572


Marketing--Forecasting.
Twenty-first century--Forecasts.

HF5415.122 / M393 1997

658.8