TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner,Mary Jo
TI  - Marketing de servicios
SN  - 9789701072776
AV  - HD 9980.5 .Z4518 2009
PY  - 2009///
CY  - México
PB  - McGraw-Hill
KW  - Services industries
KW  - Marketing
KW  - Local
KW  - Customer services
N1  - Includes index
ER  -