Zeithaml, Valarie A. <br/><br/>
Marketing de servicios 
Valarie A. Zeithaml,Marie Jo Bitner,Dwayne D. Gremler;rev. técnica Juan Pablo Calderón Dávalos,Irma López Espinosa. 
 - 5th ed. 
 - México  McGraw-Hill  2009. 
 - 709 p.  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789701072776 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing.<br/>Marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD 9980.5  / .Z4518 2009