TY  - BOOK
AU  - Raju,Jagmohan Singh
AU  - Zhang,Z.John
TI  - Fijando precios para ganar competitividad: últimas tendencias en políticas de precios
SN  - 9788492956180
PY  - 2010///
CY  - Barcelona
PB  - Profit
KW  - Pricing
KW  - Local
N1  - Translation of: Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability, c2010; Includes bibliographical references (p. ) and index
ER  -