00716nam a2200169Ia 450000100070000000500170000700800410002402000180006510000320008324501580011526000290027330000110030250001310031350400570044465000190050170000260052030494920160527185012.0111107s2010    sp     fr     000 0 spa    a97884929561801 aRaju, Jagmohan Singh2Local10aFijando precios para ganar competitividadbúltimas tendencias en políticas de precioscJagmohan Raju, Z. John Zhang ; [traducción, Emili Atmetlla].  aBarcelonabProfitc2010.  a220 p.  aTranslation of: Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability, c2010.  aIncludes bibliographical references (p. ) and index.00aPricing2Local10aZhang, Z. John2Local