@book{223479,
	author = {Raju, Jagmohan Singh and Zhang, Z. John},
	title = {Fijando precios para ganar competitividad},
	publisher = {Profit},
	year = {2010.},
	address = {Barcelona},
	note = {Translation of: Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability, c2010.}
}