Sparks, Glenn Grayson. <br/><br/>
Media effects research  a basic overview 
Glenn G. Sparks. 
 - 2nd ed. 
 - Belmont, CA  Thomson/Wadsworth  c2006. 
 - xxi, 250 p.  ill.  24 cm. 
 - Wadsworth series in mass communication and journalism .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0534629172 0534274943 (Infotrac college ed. passcode) 
<br/><br/><label>LCCN: </label>2005920412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects.<br/>Mass media--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>HM1206  / .S66 2006 
<br/><br/><label>Dewey Class. No.: </label>302.23  / S7365m2