Marketing estratégico  enfoque de toma de decisiones 
Orville C. Walker Jr. ... [et al.]. 
 - 4th ed. 
 - México  McGraw-Hill/Irwin  c2003. 
 - xviii, 431 p.  ill. (some col.)  24 cm.  1 CD-ROM (4 3/4 in.) 
<br/><br/> ESTE LIBRO INCLUYE UN DISCO 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. 
<br/><br/><label>ISBN: </label>9701045962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W249 2003 
<br/><br/><label>Dewey Class. No.: </label>658.802  / M3455 E 2003