Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy  J. Paul Peter, Jerry C. Olson. 

 - 7th ed. 
 - New York  McGraw-Hill  c2005. 
 - xxv, 578 p.  ill.  27 cm. 
 - McGraw-Hill/ Irwin series in marketing. .
<br/><br/> Various multi-media instructional materials are available to supplement the text. 
<br/><br/><label>ISBN: </label>0072864877 (alk. paper) 0071111778 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2003071083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .P468 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / P4781c7