@book{223267,
	author = {Peter, J. Paul. and Olson, Jerry C.},
	title = {Consumer behavior and marketing strategy},
	publisher = {McGraw-Hill},
	year = {c2005.},
	series = {McGraw-Hill/ Irwin series in marketing.},
	address = {New York},
	edition = {7th ed.},
	note = {Various multi-media instructional materials are available to supplement the text.},
	url = {http://www.loc.gov/catdir/description/mh051/2003071083.html}
}