TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Comportamiento del consumidor: construyendo estrategias de marketing
T2  - McGraw-Hill/ Irwin series in marketing
SN  - 9701044665
AV  - HF5415.33.U6 H38 2004
U1  - 658.8/342/0973 21
PY  - 2004///
CY  - México
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Local
KW  - Case studies
KW  - Market surveys
N1  - Includes bibliographical references and indexes
ER  -