01275nam a2200313Ia 4500 304592 20160527184928.0 110825s2004 mx a b 001 0 spa 9701044665 DLC DLC DLC n-us--- HF5415.33.U6 H38 2004 658.8/342/0973 21 658.8342 H3931c9 E Hawkins, Del I. 108947 Local Consumer behavior : building marketing strategy. Spanish Comportamiento del consumidor construyendo estrategias de marketing Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción : María del Pilar Carril Villarreal. 9th ed. México McGraw-Hill c2004. xxiv, 758 p. col. ill. 27 cm 1 CD ROM. McGraw-Hill/ Irwin series in marketing. 133889 Local Includes bibliographical references and indexes. System requirements for accompying CD ROM. Consumer behavior United States. 79972 Local Consumer behavior United States Case studies. 79972 Local Market surveys United States. 131163 Local Best, Roger J. 60742 Local Coney, Kenneth A. 79371 Local 223152 223152 0 0 ddc 0 658_834200000000000_H3931C9_E 0 evl 70684 10 10 1 2016-05-27 donaciØn 485563 1 1 658.8342 H3931c9 E 80000002439167 2018-11-13 00:00:00 2018-09-11 r:304592 6