01159nam a2200289Ia 450000100070000000500170000700800410002402000150006504000180008004300120009805000270011008200230013710000270016024000620018724501760024925000120042526000340043730000460047149000510051750400530056853800470062165000450066865000590071365000420077270000260081470000290084030459220160527184928.0110825s2004    mx a     b    001 0 spa    a9701044665  aDLCcDLCdDLC  an-us---00aHF5415.33.U6bH38 200400a658.8/342/09732211 aHawkins, Del I.2Local10aConsumer behavior : building marketing strategy.lSpanish10aComportamiento del consumidorbconstruyendo estrategias de marketingcDel I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción : María del Pilar Carril Villarreal.  a9th ed.  aMéxicobMcGraw-Hillcc2004.  axxiv, 758 p.bcol. ill.c27 cme1 CD ROM. 0aMcGraw-Hill/ Irwin series in marketing.2Local  aIncludes bibliographical references and indexes.  aSystem requirements for accompying CD ROM.00aConsumer behaviorzUnited States.2Local00aConsumer behaviorzUnited StatesxCase studies.2Local00aMarket surveyszUnited States.2Local1 aBest, Roger J.2Local1 aConey, Kenneth A.2Local