Hawkins, Del I. <br/><br/>
Comportamiento del consumidor  construyendo estrategias de marketing 
Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; traducción : María del Pilar Carril Villarreal. 
 - 9th ed. 
 - México  McGraw-Hill  c2004. 
 - xxiv, 758 p.  col. ill.  27 cm  1 CD ROM. 
 - McGraw-Hill/ Irwin series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompying CD ROM. 
<br/><br/><label>ISBN: </label>9701044665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Consumer behavior--Case studies.--United States<br/>Market surveys--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / H38 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/342/0973