00758nam a2200229Ia 450000100070000000500170000700800410002402000150006505000240008008200180010410000330012224500730015525000100022826000440023830000490028250000320033150400510036365000340041465000210044870000320046970000270050130458920200403094000.0110823s2004    ohua     b      1   eng    a032414798800aHF5415b.L2624 200200a658.8bL218m71 aLamb, Charles W., Jr.2Local10aMarketingcCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.  a7 ed.  aMéxicobInternational Thomsoncc2004.  axiv, 774 p.bill.c26 cm.e+ 1 computer disc  aESTE LIBRO INCLUYE UN DISCO  aIncludes bibliographical references and index. 0aMarketingxManagement.2Local 0aMarketing2Local10aHair, Joseph F., Jr.2Local10aMcDaniel, Carl.2Local