Lamb, Charles W., Jr. <br/><br/>
Marketing 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 7 ed. 
 - México  International Thomson  c2004. 
 - xiv, 774 p.  ill.  26 cm.  + 1 computer disc 
<br/><br/> ESTE LIBRO INCLUYE UN DISCO 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324147988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2624 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L218m7