TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Publicidad y promoción: perspectiva de la comunicación de marketing integral
T2  - The Mc Graw-Hill / Irwin series in marketing
SN  - 9701046803
AV  - HF5823 .B387 2004
PY  - 2005///
CY  - México
PB  - McGraw-Hill
KW  - Advertising
KW  - LEMB
KW  - Communication in marketing
KW  - Local
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -