00988nam a2200253Ia 4500 304586 20160527184927.0 110823s2005 mx a fdb 1 0 spa d 9701046803 HF5823 .B387 2004 659.1 B427a6 E Belch, George E. 59430 Local Advertising and promotion. Spanish Publicidad y promoción perspectiva de la comunicación de marketing integral George E. Belch, Michael A. Belch ; traducción : Jorge Luis Blanco, Magda E. Treviño Rosales. 6th ed. México McGraw-Hill c2005. xxvi, 849 p. ill. 27 cm. The Mc Graw-Hill / Irwin series in marketing. 178767 Local Includes bibliographical references and index. Advertising 47734 LEMB Communication in marketing 78740 Local Sales promotion 164075 Local Belch, Michael A. 59431 Local 223146 223146 0 0 ddc 0 659_100000000000000_B427A6_E 0 evl 70634 10 10 1 2016-05-27 donaciØn 85.00 485554 3 659.1 B427a6 E 80000002439209 2018-11-13 00:00:00 2018-10-11 r:304586 6