Malhotra, Naresh K. <br/><br/>
Marketing research  an applied orientation 
Naresh K. Malhotra. 
 - 4th ed. 
 - Upper Saddle River, N.J.  Prentice Hall  2004. 
 - xxix, 715 p.  ill.  29 cm. 
<br/><br/> ESTE LIBRO INCLUYE UN CD 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130337161 
<br/><br/><label>LCCN: </label>2002042467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2003b 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M249m4