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  <titleInfo>
    <title>Internet Marketing</title>
    <subTitle>strategy, implementation and practice</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Chaffey, Davey</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Prentice Hall;Pearson Education</publisher>
    <dateIssued>c2009</dateIssued>
    <dateIssued encoding="marc">2009</dateIssued>
    <edition>4 th ed</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>702 p. ill. cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Dave Chaffey ...[et al.]</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Internet marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Internet</topic>
  </subject>
  <classification authority="lcc">HF5415.1265 .I57 2009</classification>
  <identifier type="isbn">9780273717409</identifier>
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