Kotler, Philip, <br/><br/>
Marketing management  analysis, planning, and control 
Philip Kotler. 
 - 9th ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1997. 
 - xl, 789 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0132435101 
<br/><br/><label>LCCN: </label>961649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m9